CRI · Customer Relationship Index
Know the truth about your most important accounts. Before it costs you.
Most major accounts don't fail loudly. They drift, while internal reporting still says all is well. CRI tells you what's really happening, every month.
The problem
The silent drift problem.
Accounts look fine on the surface. Underneath, trust thins and strategic value erodes. By the time it shows up in the numbers, the damage is done.
Service still delivered
Tickets close. SLAs met. The internal read looks healthy.
No one complaining
No escalations. Polite meetings. The relationship feels familiar.
Relationship quietly eroding
Trust thins. Strategic relevance fades. Growth permission withdrawn.
What CRI is
A monthly health check for your most important relationships.
CRI is an AI system that interviews people on both sides of the relationship once a month — like a family doctor check-up, but for your accounts. It produces a single scored reading of relationship health, so you know where you stand before problems become visible.
AI reaches out
Once a month, CRI interviews people on both sides of the relationship.
Conversations happen
People respond in their own words. CRI listens across all four pillars.
Score is produced
Responses are weighted and aggregated into a single CRI score for the account.
Trends emerge
Month by month, you see where the relationship is healthy — and where it needs attention.
The four pillars it measures
Credibility
Do they believe in us?
Reliability
Do we consistently deliver?
Embeddedness
Are we part of how they operate?
Strategic Permission
Are we invited into their future?
DHL NPS recovered 46 points in 6 weeks after CRI flagged structural drift.
Active regions: Asia, the UK and Europe.
Trusted by enterprises across the Americas, Europe & Asia
Questions
What teams usually ask.
Get the conversation started
Your most important accounts deserve more than a score.
The first call is a mutual-fit conversation. 30 minutes, no pitch.