A structured measure of
customer relationship health.
Know why your biggest accounts stay — before you find out why they leave.
For account leaders who can’t afford to find out about churn from the renewal call.
The forecast says the renewal is safe. The relationship knows better.
See risk before the renewal does
Accounts that leave rarely complain first — they go quiet. CRI scores what stakeholders actually say, quarter over quarter, so a cooling relationship shows up as a falling number, quarters early.
Protect the revenue at stake
Every account carries its contract value alongside its health, so your team defends the relationships that matter most — first.
Give every team the same next move
Every assessment ends in a ranked list of specific actions — drawn from the evidence, sized by expected impact on the score, each with an owner and a date. The next assessment checks what got done.
Protect the revenue you have.
See where the next revenue comes from.
The same evidence that flags risk also flags opportunity. Where trust is high and customers want you in their planning, CRI says so. Your team sees which accounts have room to grow, and starts there.
Evidence, not sentiment.
Named people, on the record
Every score is built from structured conversations with named stakeholders. An analyst reviews the evidence before it counts. Nothing is scraped from social feeds or guessed from the tone of a support ticket.
One voice can’t swing it far
A single remark can move a score, but it can’t drag it to an extreme. Thin evidence is flagged with an explicit warning on the assessment itself. A strong reading takes a pattern across conversations.
Same method, every quarter
The same accounts, scored the same way, every quarter. When the number moves, something in the relationship moved, and you can put a figure and a date on it.
The whole book at once
The whole book is scored one way, so accounts can be compared directly. A pattern in three accounts gets caught before it’s a pattern in thirty.
One view of the whole relationship.
Every number traces back to something a stakeholder actually said.
Listen. Score. Act.
Enterprise & Government, APJC · BT Group
Put a number on the relationship.
See CRI on your own accounts. Bring the one you're least sure about.